Contact us
Contact us
20 years of design and web
A senior practice for premium Shopify stores and custom websites, built for brands that care about craft. One project at a time, with the care of a studio and the precision of a specialist.
For brands that want to stand apart, we build custom premium websites, held to the same standard of craft.
Global event websites and apps that connect thousands of attendees around the world, engineered for security, performance, and a seamless experience on every device.
www.esetworld.com
Shopify case study
For a retailer of the world's most prestigious watch and jewellery houses, we built a Shopify store that carries the same discretion and craft as the pieces it presents.
Every product rebuilt with a full structured data layer, not just text in a description field.
Services
Premium online stores and custom websites for brands that want to stand apart, each built end to end and held to the same standard of craft.
A full bespoke build from strategy to launch, the way Maskal was made.
Currently available for one projectA redesign on your existing store, for when it works but no longer feels like the brand.
A standalone strategic foundation, credited back if it turns into a build.
Custom premium websites
For companies and brands that want a singular online presence outside e-commerce. Corporate websites, brand sites, editorial work and portfolios, the antidote to the template.
Process
Every project moves through the same five phases, each one feeding the next. We run them end to end, so the thinking carries straight through from the first audit to the months after your store goes live.
A brand and business audit, customer and competitor research, and a clear scope before any design begins. This is where the timeline takes shape around what the project genuinely needs, and where every later decision finds its ground.
A high-fidelity prototype built directly in the browser and live on staging from the first day. You review real pages with real content on your own devices, so every decision is made against the thing itself rather than a flat mockup.
A custom Shopify theme built from the ground up, with the integrations, content migration and performance work the store needs. The craft of the prototype carries through to the last template, and nothing is left to a plugin's defaults.
Cross-device QA, a calm DNS migration, and a focused hyper-care window around go-live. The store goes live quietly and under control, and we watch every signal in the days that follow.
A month of post-launch support and ongoing guidance, so you are never handed off the moment the store goes live. Adjustments, advice and small refinements are part of the work, and selected clients stay with us long after.
You'll talk directly to Igor Fedorko, PhD., founder and creative director of Smash. More than 20 years in design and the web, a university lecturer in digital marketing, hands-on across strategy, visual identity, and delivery on every project.